Joseph A. De Nucci – Founder & Director

Joseph has been actively involved in the behavioral-health, prevention and wellness industry for over 25 years. In the first 15 years of his career, Joseph accumulated ground-up experience working with well known and respected organizations providing adult, young adult and adolescent treatment services. By serving as program director, VP of operations, COO and CEO, he served at all levels of a therapeutic organization. These companies include Sierra Tucson, Father Martin’s Ashley, AIM House, The Bradford Group, Comprehensive Addictions Program and CompCare.

In the early 1980’s, he designed and implemented a comprehensive program for cocaine addiction, comprising diet/nutrition, exercise/movement and the mind-body connection. It was integrated with the traditional medical model and the 12-step approach to treatment. At that time the program was innovative and cutting edge, as one of the first holistic models of treatment.

Over the past 17 years, Joseph has utilized his expertise developed from his work with the bio-psycho-social-spiritual model of behavioral health, and applied that learning to the wellness and healthy living and lifestyle industry. At Baptist/St. Vincent’s he developed Behavioral Health Management, which is an integrated mental- and behavioral-health company. He has served as the COO of Miraval, Life in Balance, a health and destination resort and spa that has won international awards; and, he has served as the COO of the Duke Center for Living in Durham, NC, where he was instrumental in creating the Center for Duke Integrative Medicine.

Today, Joseph focuses his energy, and his passion for healthy-living programs, on young adults. He joined forces with his partners Bharat Mitra and Bhavani, the founders of Organic India (an international tea and herb company), to create Insight Intensive. Insight Intensive’s mission and philosophy is that individuals who have experienced many of life’s struggles have great potential for developing the awareness and clarity necessary to move comfortably and confidently towards a life free of disempowering perspectives and self-imposed limitations. The program is founded on the core principles of personal integrity, accountability and empowerment that benefits self and others.

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